If you have your own website or a business you want to succeed, then it’s imperative that you learn about Search Engine Optimization and Pay-Per-Click marketing. It can make or break your online business. But more importantly, it can propel you to the top of the search engines quickly. So how do you optimize your website for the search engines?
There are basically two methods for search engine optimization and pay-per-click marketing.
The first involves paying for traffic while the second involves organic keywords. Organic traffic: Search Engine Optimization (SEO) or Pay-Per-Click is the process where your website appears on the search engine results pages without paying for traffic. This means that you do not have to pay for any advertising to get your website on the top.
Organic keywords: When you buy traffic, it is the keywords used that help your site rank higher. However, it takes time to build a large list of keywords that work well together. Paying for traffic requires a buyer to pay for each keyword. A buyer can also choose not to use any keywords. In SEO or pay-per-click, the keywords used are already ranked by the engines so there is no buying or hiring of keywords.
SEO is a method of Search Engine Optimization.
Pay-per-click is a method of Search Engine Optimization. If you don’t get traffic, then it takes time to build the list of inbound links to your website, which is essential to your online business. However, if you get enough traffic, then you can rank on the first page in a short period of time.
In organic results, a website gains rank based on its content, which is also determined by the amount of time it has been on the Internet. However, this is different from search traffic. Search Engine Optimization determines your rank by observing the keywords and how many searches are done for those particular keywords. If your keywords are many and you rank on the first page of the results, then you are getting traffic and ranking on the first page mean you got organic results.
Ads: You do not need to pay for anything to increase traffic to your website. All you need to do is to invest time and create the best ad possible to increase your page rank. Organic search results mean that ads do not count at all in determining your ROI. It is all about the content and backlinks. If your site has high quality content and lots of inbound links pointing to it, then your ads will not be able to increase your page rank. So in order to get the best results, you need to focus on quality and not just the number of clicks.
There are several methods to increase your ranking does not only depend on keywords but also on what your site offers to the customers. In SEO, relevancy is everything. If you have relevant content, then people will keep coming back to your site because they know that you have something new to offer. If your content is all about the newest trends and newest products, then people will stop coming back to your site. So in SEO, relevancy is important. All you have to do is to ensure that your SEO strategies focus on content, structure and backlinking to achieve the best results.
Pay per click (PPC) advertising: This is probably one of the most common forms of online advertising. Companies that specialize in pay per click (PPC) advertising will generally bid on keywords that are relevant to their site.
- If a user searches for your keywords, then the PPC company will put up a PPC advertisement that matches the search result.
- The company will also track the number of clicks that users make on their PPC ad.
- This can help you determine which keywords are doing well in increasing your search results.